From Ewww to Wow!: funding preservation work

Out of all the things special collections do, I believe the easiest one to raise funds for is preservation (compared to other areas, no fundraising is easy these days!).  It is something that naturally resonates with the public and is popular with many funders - and even small sums of money can make a noticeable … Continue reading From Ewww to Wow!: funding preservation work

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Delivering Value for Money: Internal Marketing Matters

I just discovered (thanks to an academic colleague) a very useful dissertation available online.  Elizabeth Morgan's dissertation (UCL, 2010), Delivering Value for Money: why and how institutional archives should market themselves to their internal publics, explains why internal marketing/advocacy is absolutely essential.  She includes lots of great realistic examples of what can be done, drawn … Continue reading Delivering Value for Money: Internal Marketing Matters