Here are the links from the Second Edition of the Handbook.  I’m going to replace these with the links from the forthcoming Third Edition very soon! Other resources and stories can be found via the posts in the Marketing Category.

Examples and case studies

Brotherton Library Treasures Gallery, https://library.leeds.ac.uk/treasures.
Gilding the Lilly, http://newsinfo.iu.edu/news/page/normal/15851.html.
Gladstone’s Library, www.gladstoneslibrary.org.
Innerpeffray Library, www.innerpeffraylibrary.co.uk.
J. B. Priestley’s pipes, https://100objectsbradford.wordpress.com/2013/03/27/80-the-fumes-of-latakia-j-b-priestleys-pipes.
John Rylands Library Dragon design brief, http://bit.ly/2bxuTWl.
King James Bible exhibits, www.manifoldgreatness.org and www.lib.cam.ac.uk/exhibitions/KJV/index.html.
Lives of the First World War, https://livesofthefirstworldwar.org.
Monk’s Blood Manuscript, www.uwtsd.ac.uk/rbla/online-exhibitions/walking-around-wales/monks-murder-and-manuscripts.
Rocket Cat and Cat Paws stories, http://bibliodyssey.blogspot.co.uk/2012/11/early-explosives.html; https://storify.com/MitchFraas/cat-with-jetpack; www.hum.leiden.edu/lucas/turning-over-a-new-leaf/news/cat-paw.html.
Schoenberg Institute volvelles, https://schoenberginstitute.org/tag/gif.
Sydney Playbill, www.amw.org.au/register.
War Cabinet, https://twitter.com/#!/ukwarcabinet.
West Riding Air Raid Precautions, https://twitter.com/#!/WR_ARP.

Useful websites

ACRL Library Marketing and Outreach Interest Group, www.ala.org/acrl/aboutacrl/directoryofleadership/interestgroups/acr-iglmo.
CILIP Publicity and Public Relations Group, www.cilip.org.uk/about/special-interest-groups/publicity-public-relations-group.
Ideas about Communication, blog by Ned Potter, www.ned-potter.com/blog.
Mailchimp mailing list software, http://mailchimp.com.
Omeka, omeka.org.
Public Library Archives/Special Collections marketing and advocacy toolkit, https://localhistoryrt.wordpress.com.
SurveyMonkey survey software, www.surveymonkey.com.