Category: Marketing

Go viral on Twitter, with the absolute unit

~ alison-cullingford ~ Leave a comment

On 9 April the Museum of English Rural Life tweeted a picture of a big woolly ram.  It was a Twitter sensation, with over 100K likes and 30K retweets to date. look at this absolute unit. pic.twitter.com/LzcQ4x0q38 — The Museum of English Rural Life (@TheMERL) April 9, 2018 It's easy in retrospect to see why … Continue reading Go viral on Twitter, with the absolute unit

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What difference will Twitter’s 280 character limit make?

~ alison-cullingford ~ Leave a comment

Twitter's unique selling point in the crowded world of social media was its 140 character limit.  This encouraged tweeters to be creative and concise.  However in November 2017 Twitter doubled that limit to 280 characters. Why?  Twitter researchers observed that users struggled to fit thoughts into the 140 limit, spending time editing tweets or abandoning … Continue reading What difference will Twitter’s 280 character limit make?

“I suspected it was special as soon as I saw it …”: Reading’s Caxton leaf

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News of a wonderful find at the University of Reading Special Collections.  While cataloguing a collection of fragments, Special Collections librarian Erika Delbecque spotted something exciting ...  a leaf from the Sarum Ordinal printed by William Caxton in 1476 or 1477 - the only copy of this part of the book known to survive! The … Continue reading “I suspected it was special as soon as I saw it …”: Reading’s Caxton leaf

Why do librarians tweet about cake?

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I've taken on a challenging/fun writing project for 2016: summing up social media in libraries 2010-2015, for the next edition of British Librarianship and Information Work.  Crumbs! The deadline is autumn 2016, but I've started work already as the piece will need a great deal of planning, research and reflection. Finding information and evidence so … Continue reading Why do librarians tweet about cake?

The Pukka Pad and the Big Cake: #DCDC14 Conference Part 1

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Discovering Collections, Discovering Communities, a joint effort by RLUK and The National Archives, is fast becoming a must-attend conference for archives and special collections folk.  The idea?  We face tough times and huge challenges: let's collaborate and find new ways to survive and thrive.  The second in the series was held last week in the … Continue reading The Pukka Pad and the Big Cake: #DCDC14 Conference Part 1

Show, Tell + Play: sharing heritage projects and stuffed animals in Yorkshire

~ alison-cullingford ~ 1 Comment

On 24 October I went along to a great event offering "a playful space" for discussing heritage activities in Yorkshire: Heritage Show+Tell.  This uses a very effective format: 3 minutes, 3 slides per speaker.  No long presentations to write, no big commitment of time, a friendly and supportive atmosphere. The projects all had some relevance … Continue reading Show, Tell + Play: sharing heritage projects and stuffed animals in Yorkshire

Making the Case is Key for Music

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This post from the Special Collections librarian at the Jerwood Library, Trinity Laban, is inspiring.  It tells a story of hidden, neglected special collections which were a burden and a concern for library staff.  The writer shows how making the collections visible and making the case for their support changed everything. It's particularly interesting that … Continue reading Making the Case is Key for Music