Delivering Value for Money: Internal Marketing Matters

I just discovered (thanks to an academic colleague) a very useful dissertation available online.  Elizabeth Morgan's dissertation (UCL, 2010), Delivering Value for Money: why and how institutional archives should market themselves to their internal publics, explains why internal marketing/advocacy is absolutely essential.  She includes lots of great realistic examples of what can be done, drawn … Continue reading Delivering Value for Money: Internal Marketing Matters